Demand Metrics

Normalizing trends to give better forecasts and hindsights

Updated over a week ago

Overview

As a planner, you are building sales plans and receipt buys based on historical information with current trends. In order to do this accurately, you are probably reviewing your sales in detail to figure out when were you fully in stock to find the best sales rate to build your new plans.

This is a time consuming (although necessary) task. Without proper review and hindsighting, you could potentially be deriving inaccurate forecasts based on the historical data flaws.

Toolio recognizes this pain point and have developed our demand metrics to show you what sales could have been based on having the stock. You build your demand metrics by setting your look back period and minimum WOS to determine whether a week is a "good week" or not.

Workflow

Setup

Go to the settings section in toolio. On the left-hand navigation panel select the Demand menu item.

There are a few fields that need to be filled in:

  • Lookback Period - The amount of weeks to lookback to average the demand.

  • Target WOS - The weeks of supply (BOP / (Demand / Lookback Period)) that you would consider to be high enough to support the Gross Sales Units for that particular week.

  • Gap Weeks Allowed - This is the amount of non-good weeks in a row before we stop calculating demand (this helps with over indexing what your total sales could have been).

  • Demand Algorithm - Currently we have Rolling Average which is applied to the sku level and location level depending on your location configuration.

  • First Inventory Date - This is the Year and Week you want to start the algorithm.

Good Week Concept

In order to determine the Demand Units we need to identify when sales were affected by stock outs or abnormalities in trend.

Here is a simple example:

Let's review week 7. That is counted as a good week (GW) based on the Lookback Period and the WOS Target. The calculation = BOP wk 7 / ((wk 5 + wk 6 demand) / 2).

  • 15 / ((10 + 20)/2) = 1 WOS

  • In this case Demand = Gross Sales Units

Now week 8 is not a good week (GW) based on the criteria.

  • 8 / ((20 + 10)/2) = .53 WOS

  • Demand for week 8 is now calculated by the average of wk 6 and wk 7 Demand giving us 15 units.

Metrics

The Demand and Missed Opportunity Metrics are located with all other metrics, so you can add them in to any of your views. You will want to use the Act variant.

Below is a view that we made to highlight the variance between the Gross Sales Units and the Demand Units.

Future

We will be using the Demand metrics to be the root of the forecast function to ensure that we are forecasting correctly even with stock outs.

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