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New Location Planning

This article describes the setup and use of new location planning

Updated over a week ago

Overview

Opening new locations often forms part of any retailer's growth strategy, planning for new locations and accounting for the extra demand and inventory requirements can be difficult to keep track of. Toolio provides the ability to add and model new locations after existing locations

Setting up a new location

Navigate to Settings > Organization Settings > Locations and click on the add button.

Add the required information including the attributes and note the External ID must match the location identifier in the host system of record for seamless integration. To model the new location after an existing location, set

  1. Open date - the date on which the new location will begin selling

  2. Like location - the location you wish to model

  3. Like for like factor - the increase or decrease in sales expected from the new location over the modeled location. 1.2 = 20% growth over the modeled location

Note* The Like Location must have an opening date for the like for like metrics to be calculated.

Like-for-Like metrics

After calculation, like for like metrics will be available for the new location, calculated at the factor specified in the new location setup. New location inputs can be adjusted and recalculated as needed.

Like for Like metrics are automatically incorporated into the following functions

  • Sales Curves

  • Size Curves

  • Location Curves

  • Automated Clustering

Allocation Implications

Once a new location is created, along with like-for-like store, Toolio will automatically start allocating as long as the new store is added to the Location List assigned to the Allocation Strategies.
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Toolio will start generating forecast for that Location and start Allocating, specifically an initial allocation and replenishment allocations, starting from the Open Date of the store.

Assortment Plan Implications

If you have store openings / closures within the life time of the product, Toolio automatically takes the increased / decreased sales coming from the store opening in Sales Forecasting.

Below are a few of the nuances of how that works.

Updated Cluster Start / End Dates

If needed, Toolio shows the updated cluster start / end dates within the cluster based on the earliest open date of a store within that cluster.

For example, if the Choice Start Date is W1 2024, but the first store within Cluster A is opening on W5 2024, the Start Date for that cluster will be updated to reflect the open date of the store. See below to demonstrate that:

Weighted Planned Weeks

Toolio forecasts rely on the following calculation to calculate the total sales for a choice.

Total Sales = ROS x Planned Weeks x Number of Locations

However, if you have Store Opening / Closings throughout the life of the product, you would need to account for that in the Number of Locations value.
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Accordingly, Toolio has a Weighted Planned Weeks concept. Weighted Planned Weeks is calculated as the number of weeks an average store within a cluster is going to be open for within the life-time of the choice.

Therefore, Toolio updates the Total Sales formula as follows

Total Sales = ROS x Weighted Planned Weeks x Number of Locations

You can see the calculated value of the Weighted Planned Weeks, under the Offering Set for each Choice.

Impact on Store Openings on Week Level Sales

Now that we have established how Toolio calculates the Total Sales based on Store Openings and Store Closings, next natural question is how the Store Openings and Closings are accounted for on a week by week basis.

Currently Toolio doesn't show the impact of Store Openings and closings on a weekly basis; and that is something we will have on our Q4 2024 / Q1 2025 roadmap. However, the week level granularity on fluctuations due to openings is not needed for most use-cases, since buys are typically placed on a Quarterly or Seasonal basis. Thus, getting the total sales projection accurate (as explained above) is typically sufficient.

FAQs

Can we add placeholder stores in before we have a "real" external ID and then update after?

Absolutely! You can start with a more descriptive name for external id, and you can change it to the final External Id, once it's finalized.

How to handle changes in Store Open Dates?

If Store Open dates change, you would want your forecasts to be updated accordingly (and may want to regenerate receipts). To do so, once you update the Open Date for the store, you would want to run "Update Number of Locations" function, for Assortment Planning system to update store open dates, and can re-run forecasts to see the impact.

Please see screenshot below as an example. Once you "Update Number of Locations", you will see the "Weighted Planned Weeks" be updated for the appropriate cluster in a way to show the impact of the shift in the Open Date.

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