Overview
Introducing new products can significantly drive consumer interest and sales, in ways that deviate from the overall seasonality of the business. Toolio’s Launch Curves feature allows retailers to efficiently manage the impact of new product launches by applying a lift curve to the initial lifecycle of a product.
How Do Launch Curves Work?
Toolio’s Launch Curves automatically adjust for changes in the first N weeks of the product’s launch date. The system applies a lift curve to the new product, reflecting the increased interest during its introduction. After this initial boost, the curve gradually transitions to follow the product’s typical seasonal demand.
Relevant Modules
Launch Curves are applied both on Assortment Plan and Allocation.
Adding Launch Curves
Launch curves can be added under Settings > Intelligence > Launch Curves. Below is an example.
Below are the fields to set while setting a launch curve:
Name
Below are a few examples:
New Product Launch
Home Page Promotion
Number of Periods
Number of weeks you expect there to be an additional lift associated with the launch.
Lift Method
Toolio provides two methods for applying the launch curve:
Additive: Add the launch curve’s uplift on top of the base forecast.
Reshape: Reshape the base forecast to fit the launch curve while keeping the overall sales total constant.
Partition Attributes
To customize your launch curves based on specific product categories, channels, or other attributes.
Input Lift %
Once you've created the launch curve. You'd be inputting lift associated with each week for each partition.
In this example you can see there is a different launch curve for web & store channels.
Impact of Launch Curves
See below for the forecast that is generated based on a regular seasonality curve.
Once the launch curve is updated, the first 5 weeks are updated based on the lift associated with the lift, as you can see below.
